Email marketing can be an very effective tool for small to medium-sized businesses to grow brand awareness and convert more prospects into paying customers. But – as with other forms of marketing – as a business owner you’ll need to ensure that you’re taking the right steps in order to guarantee that your email marketing campaigns deliver a superior  return on your investment. So as you plan your business’ future email marketing campaigns, here are some mistakes to avoid. Consider this your guide of what NOT to do in your email marketing campaign. Don’t SPAM. Ever. This is one of the biggest mistakes you can make in your email marketing campaign! Sending SPAM to your contact list can quickly and severely impact your company’s credibility. To avoid spamming, don’t make the mistake of assuming anything. Just because someone signed up for something on your website, it doesn’t mean they’ve automatically agreed to receive emails from you. Don’t neglect your … [Read more...]