We have just released the whitepaper to go with this months webinar - “Blogging to Build a Reputation Online.” As we continue to see the growth in Social Media usage, blogging is becoming more and more essential in order to establish you internet presence. A company blog is an Internet Marketing tool that your business can't afford to ignore. Prepared by Eric Cook – a Certified Internet Business Consultant with WSI, this complimentary whitepaper takes you through the details of using a blog to enhance the image of your company and solidify your position as an expert with your online customer base. A blog can give you, your employees,and your consumers the opportunity to post thoughts, share experiences and showcase what you know. Blogging is easy and does not require you to be a web expert! It will also help your online reputation. It’s all about interacting with your audience to develop a relationship and build your brand’s credibility. Blogging is an … [Read more...]
What does the Internet say about YOU? Part 1
By October 21, 2010Reviews, Forums, Social Media… They all play a part in what is found on the Internet. So who is saying what about you and your business? The Importance of Your Online Reputation Word of mouth has been in the past the most effective way of damaging a business. But this was very limited and not very fast. However, word of mouth includes chat forums and Review websites, Blogs, Video and so much more. It’s a fact that a viral campaign (good or bad) can spread worldwide, very quickly. Forums can be viewed and interacted with from all over the world. This means your online reputation can be damaged by anyone in any country. Consumers can now share their grievances online, and many people will add their issues if they feel they have a story to tell in order to pass that story along to others. If your name begins to appear on review sites like them, these pages may start to appear high in the search results pages. The end result is that if a potential customer searches using your … [Read more...]
SEO Mystery Explained – Link Building Part 2
By October 21, 20105 Tips for Getting Started In Link Building We explained in a previous post why it is important to build links to your website. But after reading that post you are probably wondering “how, exactly, can I get started building links to my site?” To be honest, there is no surefire, quick way to build up tons of links in a very short amount of time. And you should be very wary of any person, company or service who tells you they can build massive amounts of links with very little effort because those methods are not usually above board. (Some of these people just flood chat rooms with your link and will get you listed as spam) With that said, there are some ways that you can start building links now so that you will continually increase the number of sites that link back to yours. Here are five ways you can get started: Be smart with anchor text. Anchor text refers to the words that you click on in order to be directed to another site. Rather than using yourwebsite.com as the … [Read more...]
SEO Mystery Explained – Link Building Part 1
By October 14, 2010Link building is another one of those internet marketing topics that can frighten the average business owner. For people who do not work in the Internet industry, the idea of actually “building links” is a foreign concept that you might not fully understand. In order to explain link building, you have to know what a link is. A link is anything such as words, texts, or a graphic that when clicked, directs you to another website on the Internet. Link building is the process of increasing the number of other websites that feature links to your website. The more routes to your website the easier it is to find! Why is link building important? There is a ton of information on the Internet, and many websites cover the same topic, so search engines have to use various factors to decide which pages are the best ones on a given subject. One of the ways they do this is by evaluating the number of quality of other websites that link to your website. What do links mean to a search … [Read more...]
Blogging to Build a Reputation – This Months Free Webinar
By October 12, 2010WSI’s free Internet marketing webinar for October has been scheduled! This time around it’s centered on a Internet marketing tool that is rapidly becoming a higher priority for companies big and small: blogging. Entitled “Blogging to Build a Reputation,” this special webinar will teach you how to do exactly that. Professionals and business owners are invited to learn about the advantages of building or enhancing a brand through blogging in one of our 2 available free sessions for Thursday, October 28th, 2010. This webinar will be facilitated by Eric Cook, a WSI Consultant and blogging expert based out of Michigan, USA. Aside from offering up his expertise by speaking at several business seminars and conferences around the world, Eric’s Web know-how has also been recognized with industry awards, including a Web Marketing Association (WMA) WebAward and a WSI Excellence Award in 2008. Having already established himself as a credible industry expert through his ownblogging … [Read more...]
Landing Page Design …Only 2 seconds – glory or gloom?
By October 7, 2010Research shows that visitors to a web page take between 2 to 8 seconds to decide whether they have come to the right place. Your landing page can either hold their attention in those precious 2 seconds or watch them click away from it. If they stay, you now stand a better chance that they will go find what they came looking for by following through on the call(s) to action you set for them. What this means is that a mere 2 seconds is all the time you have to achieve conversion or face failure. Now that is a tough challenge. One that you should be fully prepared for. An important part of being prepared is knowing what the best practices are and avoiding common mistakes in landing page design, content and implementation. First impressions count, so make sure they're great! Similar to a store's window display or signage, a landing page is often the first touch point for your brand. A potential customer's impression of your landing page goes a long way in determining and influencing his … [Read more...]
Pay Per Click (PPC) – What is it and How Does it Work?
By October 5, 2010The term “Pay Per Click,” or PPC, is one advertisers and business owners throw around a lot. Most people have minimal knowledge of PPC. Most think it sounds like a good idea, but will have no idea how it works, what it entails or if PPC is right for your business’ internet marketingstrategy. What is Pay Per Click Marketing? PPC is a powerful online advertising blueprint in which your business will pay only when a user clicks on your ad. You see PPC ads every day on search engine sites like Google and Yahoo! It aims to place your ad high on the search engine results page through incorporating keyword rich content specific to your business. Overall, the objective of your PPC campaign will be to drive targeted traffic to your site. How does Pay Per Click Work? Instead of forking over a large, flat rate fee like you do for traditional advertisements in magazines or on television, PPC simply requires you to pay up every time a user clicks on your ad. And with our Keyword Analysis … [Read more...]
