You should be keeping an eye on the Internet to see if your personal name, brand name, or your registered Trademarks are being discussed. There are lots of internet marketing tools available to help you. Social sites have helped and hindered many businesses and professionals with regard to Online Reputation Management. Social networking sites, social media sites, blogs, and forums are being used to review, rate, and rant about products, services, and people. While this can benefit your business by spreading a positive word, however disgruntled employees and unhappy customers can also use it. The saying any publicity is good publicity doesn’t ring through online. Start by tracking your online reputation with the following sites and services. Google Alerts Social News Sites Social Networks Social Bookmarking Sites Media Sharing Sites Blogs These are just a few of the tools that can help your online reputation management. You should also consider other websites like … [Read more...]
Make sure your Online Press Release is found
By November 16, 2010Press releases were all about informing TV and print media about a new product or service, but things have changed; words are still important but you need more than standard marketing rhetoric to stand out. The Internet allows your customers to look at businesses from all around the world. Your online press release needs to stand out to them. You need to provide information that engages and is of interest to your readers. But, now in the internet marketing realm, you need to also make sure that the search engines as well as your target audience will find your article. Keep these tips in mind when you write your next online press release. Keywords are Critical to Success Simply put, keywords (or key phrases) are a specific term used in search engines to find a particular service or product and you need to have researched the correct ones before you start writing your press release. You need to find terms that people are searching for and that summarize the content of your press … [Read more...]
Local Businesses: Take Notice of Google Place Search Changes
By November 10, 2010Just last week Google revealed the latest shift in its local search strategy and introduced a new, re-vamped version of Google Places called Place Search. This is a shift that may soon be felt – if not already – by any business focused on outshining their local competitors on the search engines (and what business owner isn’t focused on this goal?). Getting found by your customers on Google may now be a whole different ball-game and re-visiting your local search strategy is something your company may want to add to its internet marketing. To-Do list. What are the changes in Google Place local search? First off, the local search 7 box has been eliminated and it now blends local and organic results. (Take a look at what it used to look like here.) Consequently, this might affect many small and medium sized businesses that initially were ranking in the top 10 on the 1st search results page and now might find themselves pushed to the 2ndresults page. Another one of the changes … [Read more...]
Free Webinar! Conversion Architecture: The Key Steps to Converting Traffic into Business
By November 8, 2010This month’s free webinar is schedules for the 18th of November. WSI conversion architecture expert, Doug Schust, conducts two free sessions discussing the art of persuading your website visitors to complete your online goals. Whether your goals include making a purchase, signing up for a newsletter, or joining a membership, strategically implemented steps can align your site to a sales funnel through which you can continue to pour your visitors and attract them to your final objective! Entitled “Conversion Architecture: the Key Steps to Converting Traffic into Business,” Doug is set to reveal key steps that you and your business must take to ensure your brand’s web presence converts mere visitors into customers. Invite friends and colleagues to learn all about how to ensure your website and your landing page work for your business. Expect Doug to cover key elements like: Effective call-to-actions Strong offerings Meaningful auto responders Appropriately designed … [Read more...]
What does the Internet say about YOU? Part 3
By November 2, 2010Improving the Search Results There are many ways that people search for information on the Internet. Some people will search for your business name by typing it directly into the browser bar and adding .com (or similar) on the end. Some will use search engines to search for your website and relevant reviews. Some use social networking sites or review sites that they use most commonly. This all adds up to one thing: most people use search engines to search for information. By using a search engine optimisation (SEO) campaign you can perhaps dominate the search results with your website, blog, and social network pages (like Facebook, Twitter etc). So when anybody searches for your company name, you have more likely controlled the results that they see. Managing Your Reputation Online Managing an online reputation could become a full time job but should be considered a part of your internet marketing strategy. There is great value in using the Internet as a research tool and this is a … [Read more...]
