The sheer amounts of press/buzz generated by the topic of social media marketing could be enough to keep you and your business away from the whole game entirely. With Facebook, LinkedIn, Twitter, MySpace, FourSquare and beyond, it’s more than a tad overwhelming. Yet in today’s market, social media marketing is vital to the overall internet marketing strategy for businesses of all sizes. And using social media to its fullest is easy when you know how to build strong optimization strategies. Following these easy tips will have you using the social media genre to build your business while getting closer to your customers. Social Media Optimization Strategies: Social Media Optimization is essentially acting with the intent of attracting unique visitors to your social media pages. Typically, this includes using things like RSS feeds, social news, sharing buttons, user rating and polling tools as well as incorporating third-party community functionalities like images and videos. … [Read more...]

People often ask how to find anything on Twitter, and how can you make better use of Twitter for business. With the constant stream of information it must be simply overpowering. Of course, one of the answers is to use hashtags. Hashtags work in the same way in Twitter as keyword tags do in a blog or tagging photos or video on a media site. They are simply a quick and easy way to find content on Twitter that is related to a particular keyword or subject area. During the recent election in the UK, if you wanted to follow the debate on Twitter you would search for #leadersdebate; if you are looking for a job then try #jobs; if you are an employer posting a job then include #jobs in the tweet. Before you get carried away and start using hashtags, here are a couple of things to consider:- Do some research to find out which tags already are in use. Do a search on http://search.twitter.com to see what is popular at the moment then you may find a ready audience for your messages. Currently … [Read more...]