No the keyword “alligator” would not qualify… unless of course you sold alligators. Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”? Now we’re heading in the right direction… Long Tail Keywords are search phrases that combine 3 or more words. They will get fewer clicks, but they are typically less competitive (facilitating higher page positioning) and more targeted, resulting in a higher conversion rate. Let’s take something that I am a little more familiar with: “website marketing”. If you were to search on that single keyword you wouldn’t be alone. That word does get a lot of hits, but not everyone with the word “website” on their website has anything to do with website marketing. Your search results would turn up websites that promote: Website Design Website Hosting Website portfolios Nothing to do with … [Read more...]
Social Media Marketing Made Easy!
By John Brennan March 18, 2011The sheer amounts of press/buzz generated by the topic of social media marketing could be enough to keep you and your business away from the whole game entirely. With Facebook, LinkedIn, Twitter and beyond, it’s more than a tad overwhelming. Yet in today’s market, social media marketing is vital to the overall internet marketing strategy for businesses of all sizes. And using social media to its fullest is easy when you know how to build strong optimization strategies. Following these easy tips will have you using the social media genre to build your business while getting closer to your customers. Social Media Optimization Strategies: Social Media Optimization is essentially acting with the intent of attracting unique visitors to your social media pages. Typically, this includes using things like RSS feeds, social news, sharing buttons, user rating and polling tools as well as incorporating third-party community functionalities like images and videos. Optimization will help … [Read more...]
Digitisation – Moving Marketing Online
By John Brennan March 16, 2011Across all sectors, companies are moving marketing online, away from traditional marketing investments. This is based on the realisation that increasing numbers of cusotmer have shifted our offline consumer behaviours to online, using search engines and social networks to help us decide what we want to buy and from whom. This video illustrates how we have all become digital consumers in one way or another through what we call - digitisation. Contact us for more information on how you can best benefit from Internet Marketing. … [Read more...]
Do we need a Social Media Policy?
By John Brennan March 14, 2011A social media policy outlines the corporate guidelines and general principles that should be used by all members of staff when communicating on the social media channels. Irrespective of how active your company is in social media marketing, it is probably true that members of your staff are active even when not at work. So it is probably reasonable to lay down some guidelines as to what is acceptable behavior when communicating online. Brand Compliant Social Networking It is important that your employees are aware that when they mention your company or what they do, it must be done in a responsible manner, and that the contents are broadly aligned with your company’s values and professional standards. So a social media policy will help to emphasize to your employees that company loyalty extends to all forms of internal or external, and traditional or internet marketingcommunications. When you are writing your policy document start with the objective and lay down exactly how the … [Read more...]
Negative Customer Reviews on your site
By John Brennan March 3, 20116 Reasons why Negative Customer Reviews on your site are a good thing We've heard it a thousand times - companies are afraid to add user-generated content to their sites. They're afraid people will say negative things, there will be this sudden barrage of wronged customers writing essays about their horrible experience with your business... or worse, that competitors are just waiting in the wings to sabotage your good standing by posting fictional remarks. The reality is they can already, without your permission! Anyone can say anything - no matter how profane, untrue, or damaging - on Facebook, Twitter, or YouTube to name a few. If your brand is referenced there, you have no control over what is said. But you can control what’s said by customers on your site. In the past five years, we've seen lots of brands overcome their fears of user-generated content. If you - or your management team - still fears user-generated content, here are some key principles to remember. Most … [Read more...]
