Blogs are today’s online magazine that more and more people are looking to for their information. Businesses have implemented blogs and are using blog marketing as a major internet marketing strategy to grow their brand and attract new prospects. Active: Blogs are active while websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites, on the other hand, wait to be discovered by search engine spiders. It’s like the difference between fishing and hunting. You can sit and wait for fish, or you can actively hunt and pursue. Faster: Blog posting and syndication is almost instantaneous. Blogs distribute information very quickly and efficiently. Because blog feeds are similar to news feeds, information spreads in minutes instead of days or weeks. Blogs are a great place to kick-start marketing campaigns for new products and services. Loyalty: It is easy for visitors to subscribe to a blog so they can view new postings as … [Read more...]