What is Paid Search Marketing or PPC Marketing?

Paid search marketing, also called pay‐per‐click (PPC) marketing, is a method of advertising when a user searches for one of your keywords, through paid online ads that link to a landing page of your choosing. Usually labeled as “Sponsored Links” or “Sponsor Results,” these ads appear just above or to the right of the natural listings, known as organic search results.

Paid search ads can be purchased through any of the major search engines, including Google, Yahoo, and MSN. These engines receive the great majority of search volume, with Google’s share being considerably larger than the other two.

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