SEO Myths That You Really Need To Dump in 2013 – Part 2 Continued from SEO Myths - Part 1 Despite the explosion of social media over the last few years and despite what many SEO naysayers will tell you, search engine optimisation continues to play a large part in online marketing strategies of businesses and, if carried out correctly, SEO is still a powerful tool. Having said that, there are a lot of beliefs and stories surrounding SEO which may or may not be true. So without further ado, here are another 6 myths that you may just want to leave back in 2012. You have to get all your keywords within the first page... and the more the better! One of Google's main aims since the "Panda" updates of 2011 is to make it an all-round better experience for the reader. This includes clear, concise and relevant content. To this end, content should be written with the reader in mind in the first instance and not simply 'stuffed' with keywords. Instead, for good SEO results, it's always … [Read more...]
Effective SEO Practices and Quality Links
By November 28, 2012
Effective SEO Practices And Why You Should Be Building Links Using Quality Rather Than Quantity The Search Engine Optimisation or SEO game is constantly moving and changing as time evolves and as a result, it can become very easy for internet marketers, bloggers and DIY website owners to take their eyes off the ball. However in amongst all this sea of change, one thing has remained constant and that's the need for effective SEO techniques - in particular quality link building. Building links whether they are inbound or outbound has always played a large part in how well your site performs in the rankings. Except now the emphasis is being placed more upon the quality of those links rather than the quantity. Let's explain... Effective SEO is all about being smart and as you probably already know, the ultimate goal of Google is to put relevancy firmly at the forefront of their modus operandi. Therefore for any smart marketers, it pays to follow this mantra. So try to avoid link farms … [Read more...]
Google Disavow Links Tool and What It Means
By October 20, 2012
A few clients have contacted us to know what the new Google Disavow Links Tool is and what impact it will have on them. For those of you who have not heard about it, Google launched a new tool - “Disavow Links Tool” - as part of its Webmaster tools. In a nutshell it allows web site owners to tell Google to ignore certain links to their site. The need for this originates with some of the recent changes that Google has made to its search algorithms (particularly the changes that were known as the Penguin update). As part of this update, Google have started to penalise sites that have poor quality links or sites with excessively optimised anchor text links. The problem with this update is that it was very difficult for websites to remove links that were already in place. It also opened the opportunity for unscrupulous companies to negatively impact competitors’ websites by pointing low quality links to them. Up to now web site owners could do very little about this. With the new … [Read more...]
SEO Changes, Meet the Newest Beast in Search – Google Penguin.
By May 25, 2012Just when you thought you were safe from SEO changes, along comes another change in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community. What Happened This latest search engine optimization or SEO update is expected to affect a smaller amount of search queries than Panda, but has still caused problems for some. The forums are lively with talk of job and revenue losses, giving a pessimestic outlook and making Google appear to be the bad guy. Also known as the WebSpam update, Penguin focused on penalising those using spam and "black hat" SEO tactics such as link schemes, cloaking and keyword stuffing. Although most of what we hear comes from those that were hit, there were some winners with this update as well. Following the rules does pay off! SEO things to keep … [Read more...]
Can Search Marketing help my Small Business?
By April 23, 2012We hear plenty of lingo in the world of Digital Marketing. Search Marketing is a term that is mentioned time and time again. What is it and how can it help my business? Quite simply, Search Marketing is a form of Internet Marketing that seeks to promote your website by increasing its’ visibility in search engine result pages e.g. Google Most business owners today recognise the importance of having a website. Like the telephone, it is a necessary tool that your customers simply expect you to have. Business owners also recognize that it is equally as important for your website to be found in the popular search engines such as Google, Yahoo, MSN etc. Search Marketing will help you achieve this i.e. will help your website to be found. Search Marketing can be one of the most cost-effective ways to promote your product or service locally, nationally or even internationally. When used in conjunction with other internet marketing activities, can give you a competitive edge and thereby … [Read more...]
Let SEO Drive Website Promotion
By February 18, 2011Search engine optimization (SEO) isn’t just a good way to push up your search engine rankings and increase your web visibility. Let SEO drive website promotion which can also helps you answer the question, “How do I promote my business’ website?” It is a powerful promotional internet marketing tool that, when used correctly, can improve your search engine ranking, increase brand awareness and generate business. Improving Your Rankings Using SEO Improving your ranking on search engines like BING, Yahoo or Google is a puzzle that many small business owners find too complicated or confusing. The fact is that it doesn’t have to be. SEO’s mission is to place your company at the top of the search engine rankings. But how? Links to your website from other websites are a good place to start. Placing links on social media vehicles like Twitter is another good way to increase website promotion and rankings. Google admittedly places a lot of weight on off-site links, so the more … [Read more...]
SEO Mystery Explained – Link Building Part 2
By October 21, 20105 Tips for Getting Started In Link Building We explained in a previous post why it is important to build links to your website. But after reading that post you are probably wondering “how, exactly, can I get started building links to my site?” To be honest, there is no surefire, quick way to build up tons of links in a very short amount of time. And you should be very wary of any person, company or service who tells you they can build massive amounts of links with very little effort because those methods are not usually above board. (Some of these people just flood chat rooms with your link and will get you listed as spam) With that said, there are some ways that you can start building links now so that you will continually increase the number of sites that link back to yours. Here are five ways you can get started: Be smart with anchor text. Anchor text refers to the words that you click on in order to be directed to another site. Rather than using yourwebsite.com as the … [Read more...]
