Even though you may have built up quite a large database of potential customers, your offers and news isn't going to appeal to your entire market. Sending out emails to those who may not connect with what you have to offer is a sure fire way to see an upsurge in un-subscribers. Instead it's far better for your email marketing campaign to be targeting those who you know will be interested in what you have to offer. This way you can run different deals for different segments of your audience. So just how do you go about segmenting your email marketing list? Think about the type of email marketing campaign you are running and then think about who it would benefit most. For example, ask yourself if the product or service you're promoting would better benefit men or women, old or young. Also think about location and if it would have an impact on those that purchase your products. Here are some other ways that you can look at segmenting your list... Interest based Previous research … [Read more...]

Aside from the sender's name, the subject line of an email marketing campaign is going to be the very first piece of text that your target audience reads. Inevitably, this can make the difference between whether your prospect is going to open the email or click the delete button. This is irrespective of the quality of information contained inside. With this in mind, here are 7 top tips to consider when writing a compelling email marketing subject line. Tip 1 - What's in it for me? The idea behind an engaging subject line is to try and make a connection with your audience right away. Most of us are bombarded with email marketing from all angles on a regular basis and as such, yours needs to stand out. A good way to connect with your audience is to put yourself in their shoes and ask 'what's in it for me'. If your subject line can answer that question, then you stand a better chance of your reader opening it. Tip 2 – Don't fall foul of spam triggers Whilst it's understandable that … [Read more...]

A well structured email marketing campaign can be one of the most useful and cost effective marketing tools you have at your disposal. However in order to be able to market you first of all need a list of people to market to. Before we go on to giving you tips to build a list, it's important to briefly mention a couple of things you that you really don't want to do. Firstly you need to build an 'opt in' email marketing list. This is a list of people who have agreed that they want to receive details about offers, products and services from you. This being the case you should only ever market to these people. It's not a good idea to send emails to people on your list who haven't ever opted in because it's classed as spam and is the quickest way to get your email marketing campaign shut down before it gets off the ground. Secondly it is possible to purchase lists of people, or you can even borrow lists. However this again isn't the best idea as many people on these lists have either … [Read more...]

When you execute email marketing properly, it's still one of the most effective marketing tools out there. It's cost effective and can generate those all-important leads, as well as establish your brand and reputation within your target niche. With this in mind, in order to get the very best from your email marketing campaign, here are 9 great tips you really should be following. Tip 1 – Keeping it personal Always try to direct your emails as if you are writing specifically to the reader. For example wherever possible state 'Hi John' rather than 'Dear customer'. Keep the tone casual as if you are writing to a business colleague or friend directly. It will go a long way. Tip 2 – Split your target audience up (segmentation) It's never a good idea to fire off one email to the whole of your database of names. This is the easiest way to get people to unsubscribe, particularly if you send them information and offers that don't apply to them. Instead look to split your market up … [Read more...]

One business tool that pretty much everybody uses today is Email Marketing. It's convenient, cost effective and easy to use and as a result, it remains one of the main sources of contact for internet users worldwide. Powerful Email Marketing Software tools, like Constant Contact, allow businesses to inexpensively send very professional communication to their clients. It also provides valuable reports on how those emails are received. For businesses, a carefully planned email marketing campaign can still deliver amazing results and it therefore cannot be underestimated. However, an effective email campaign isn't simply about blasting out a quick email to your contact list. It's much more than this. Let me explain... Customer segmentation It has been proved time and time again that customers are becoming far more savvy in the way that they shop, and studies have shown that for many shoppers they need to make a connection with the product or business before they will part with their … [Read more...]

With the recent focus on Social Media, it is easy to forget that e-mail marketing is still one of the most effective ways of communicating regularly with customers and prospects. Tools like those provided by Constant Contact in Ireland make this much more accessible to all businesses. Regular communication with customers and keeping your company/brand in people minds has been proven again and again to generate business. Doing this face to face can be very time consuming and is often not on the top of our daily "to do" list. Email marketing helps you achieve this by using attractive, professional-looking email communications to stay in regular touch, building strong customer relationships. So why use a service like Constant Contact- why not just send regular e-mails? Using a dedicate e-mail package provides many benefits, such as The ability to create very professional looking e-mails - very quickly. Whether you use pre-defined templates or create custom templates to more closely … [Read more...]