Mobile Marketing for Your Business
Why Mobile Marketing?
Mobile marketing to the smart phone or tablet is one of the fastest growing sectors of internet marketing and this is hardly a surprise when you consider that smart phone ownership is on the increase by about 12% year upon year. In fact, according to Forrester Research (a global research and advisory company who put together a 28 page report on the impact of smart phones), they suggest that by 2016 there will be over 1 billion users. Advertising spending is already expected to hit the $50 billion mark by 2014, and at present just over 15% of Google searches come directly from smart phones. This figure is expected to rise dramatically over the next few years.
Armed with this information it is already easy to see that any company who doesn’t utilise the mobile market as an advertising platform is ignoring a whole load of potential customers. Having said that, it isn’t as simple as putting up a mobile website and crossing your fingers. Instead mobile internet marketing should be well structured. This could mean developing apps, mobile friendly ads campaigns, loyalty programs, SMS/MMS marketing or collecting data.
Mobile Marketing is also very closely linked to your Social Media Strategy and it is critical that these two are closely integrated. This takes knowledge and experience in this ever growing field. For this reason it pays to speak to a marketing company who fully understands the holistic concept of mobile marketing.
When it comes to mobile marketing, Ireland based WSI tailors marketing content to mobile devices, thus producing highly targeted advertising with highly convertible results. WSI already assists many companies who are looking to use the medium of mobile marketing. Cork based companies in fact are already getting their messages across to smart phone users thanks to marketing companies such as WSI.
Here are some of the mobile marketing techniques we can help you explore:
Mobile Website Design:
Don’t get caught with a website that functions great with a traditional PC or Mac, but becomes clunky and hard (or impossible) to navigate with a mobile device. We can help develop a mobile-friendly version of your web presence.
Smaller screens and more limited computer resources mean you need to tailor ad content specifically to the mobile marketplace.
Revenue on Demand:
Integrating your Social Media and Mobile Marketing to give you the flexibility to quickly attract customers to fill targeted sales opportunities.
SMS (Text) Messaging:
Text messaging is easily consumed, highly convertible, and it represents a direct link to your customers.
MMS (Multi-media) Marketing:
Smartphones are getting more and more powerful, and this means not just text messages but multimedia messages are possible.
If you want to get ahead of the game you would be advised to consider mobile marketing as an integral part of your overall marketing and advertising strategy. With this in mind, feel free to contact us to discuss your mobile marketing needs.