Pay Per Click – Internet Advertising, helping prospects find you
When was the last time that you looked online for a product or service?
The degree to which people include internet searching as part of the purchasing process is constantly increasing. Whether using it initially for identifying potential shops or suppliers, using it to get information on product or supplier options, using it for price/offerings comparisons or using it for the final purchase, search engines are playing an ever increasing role.
Think of all of those opportunities for new business. If you aren’t taking advantage of them, then you should be and you’re leaving money on the table.
Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets. Additionally, PPC gives you ultimate control over your marketing spend while allowing you to capture the attention of the booming number of online consumers who are ready to spend money on your products and services. You just need to be there. It’s like having an ad in your local newspaper and only paying for the prospects that read it! How can it get any better than this in advertising?
Based in Cork, we leverage WSI’s global experience in Pay Per Click - Internet Advertising to increase your company’s revenues. This is achieved by using proven tools and techniques to drive more qualified visitors to your site. Our focus is to allow you to maintain an Internet Marketing Solution that will bring significant financial return to your business. We can integrate this with other elements of your Internet Marketing activities such as Website Development and Maintenance, E-mail Marketing, Search Engine Optimisation (SEO) and Social Media Marketing to deliver maximum results.
New to Paid Search Marketing or Pay Per Click
Increasing numbers of companies in all business sectors are moving marketing spend from traditional advertising to online advertising and Paid Search Marketing gives the most flexible and fastest return on investment. The driving force behind shifting advertising spend is attributable to the growth in search volume and the tracking and refinement that only paid search marketing allows. To the very keyword or ad we can track the effectiveness of our campaign and improve targeting and spend. No other advertising mediums are as accountable for performance as online sources. For companies seeking more leads and revenue paid search marketing offers an opportunity for immediate results.
The first step is to have an initial conversation with one of our consultants who can provide you with
- Additional information specific to you market, including search volumes, competition and estimated costs.
- Advise on the appropriateness of Paid Search Marketing to your business.
- Point out the steps necessary to set this up.
Contact us for a no obligation initial consultation.
Remember you can instantly get to the top of the Google, Yahoo!, or Bing and access precisely targeted traffic that is likely to transition to real customers for your business.
Running your own Pay Per Click Campaign
Some companies when they consider Paid Search Marketing bring up the question, “Why don’t we just manage this ourselves?”—and you can. Google have made it very accessible and have made it easy to set up a campaign – so why pay an agency or consultancy to get involved?
Search Engine Marketing has become a very competitive space, and although initial set-up may appear easy there is high degree of complexity that drives the level of return on investment and ultimately the success or failure of the marketing activity.
Critical areas that impact success in paid search marketing include
- Keyword research and selection
- Negative keywords selection
- Bid management
- Targeting (geography, schedule)
- Adword text
- Ad variations
- Review
- Constant improvement
Your competitors are not going to stand still, so you need to be constantly improving and fine-tuning your campaign to stay ahead.
Managing a Paid Search Marketing campaign yourself has been compared to doing your own tax returns – it’s certainly possible, but you will not get the returns that you would from an expert in the area.
Unhappy with your current Pay Per Click campaign management
Developing and maintaining a paid search campaign requires constant attention and analysis. Selecting a long list of keyword phrases and letting the costs accumulate may increase sales, but at a much higher cost than is necessary.
Many companies dabble in Paid Search Marketing – with a little technical expertise it is easy to use the Google tools to set up a campaign that will appear to give results. The questions to ask are “Am I working with an Internet Marketing Expert, is my campaign getting regular attention and am I seeing the results of this?” Internet Marketing is significantly different to traditional marketing. The level of control, visibility of activity and the resulting requirement for constant review and update is unlike any previous advertising medium.
Let WSI apply our wealth of paid search management experience to your advertising campaigns. We’ve spent years learning and mastering the PPC back‐end systems of Google, Yahoo!, and Bing—detailed and complicated tools that are updated and changed regularly. Focus your attention on your business and let us bring you new customers.
Find out how we can help your business grow. Contact us today for a free consultation and analysis.
